Now registrants allow consumers to register domain name with maximum of 67 characters. This misleads many to include more keywords in their domain name to attract search engines for top ranking which is not a true fact.
Apart from keyword included domain names, search engines also consider some other factors for ranking a website. Don Dodge, Director of Engineering at Alta Vista, said that depending only on keyword enriched domain name for ranking will not help. Other factors like content, design, SEO etc. are also considered by search engines before ranking.
You have to choose your domain name carefully since it is the gateway for the viewers to visit your site. If you use long or confusing domain names, you may lose your potential visitors. So choose a domain name that is simple and easily understandable by the visitors.